About Us

The origins of Image Power S.A. date back to 2012 when Paweł Graniak, the company’s first CEO, set up the first school of Concept Art and Digital Painting in Poland. The company soon evolved and launched video games production in 2019. That is when Marcin Zaleński, now creative director and chairman of the Supervisory Board, forged cooperation with PlayWay S.A., thanks to which Image Power can now work with the most experienced representatives of the gaming industry. 
In November 2021 Lukasz Mach, an industry professional with 15+ years of experience, joined the company as a new CEO. During his career he was involved, as a senior PR & marketing representative, in many best-selling projects: The Witcher series, Sniper: Ghost Warrior series, Crossroads Inn, We. The Revolution, Get Even, Chernobyl VR Project, etc. He worked as Head of PR and marketing in, among else, CD Projekt, CI Games, The Farm 51, and Klabater. 
Image Power focuses mainly on the production of simulators and games from related genres. The Company’s strategy assumes both further works on low-budget games and gradual involvement in projects with a larger production and marketing scale, including premium productions.
Łukasz Mach

Łukasz Mach


Łukasz Mach – Experienced video game executive dedicated to developing strong brands & creating awareness on both the mainstream and indie market. Dynamic PR/marketing professional with 15 years in the global gaming industry and a significant track record in stock-listed companies (GPW/NewConnect).

Projects: The Witcher series (1 & 2), Sniper: Ghost Warrior series (1 & 2), Get Even, Chernobyl VR Project, Crossroads Inn, We. The Revolution and more.

Piotr Figarski

Piotr Figarski


Piotr Figarski has been in the company since its very beginning. He started off as a level designer, specialising in work on game engines Unreal Engine and Unity. His scope of duties gradually extended to include quest design and game design. Figarski is currently managing new teams and new projects. He created the GDD (Game Design Document) for Ambulance Simulator and made sure the game was properly developed. He is also in charge of pre-production, creates scripts for new trailers, manages the company Steam, deals with marketing, edits translations, makes tutorials for the company’s YouTube Channel and also runs livestreams.

He graduated from the University of Warsaw with a bachelor’s degree in oriental studies, with specialization in Korean studies. For several years he worked as a volunteer for the gamereplays.org website and became its administrator at the turn of 2009-2010. He assisted in creating games for Amplitude Studios, including Endless Legend and Endless Space 2.

Marcin Zaleński

Marcin Zaleński

chairman of the supervisory board

Marcin Zaleński – a graduate of the Faculty of Management at the Jagiellonian University in Cracow, and an entrepreneur since 1999. Specializes in sales and financial markets. From 2015 to 2019 he was a co-owner and president of the management board of Fundusz Stabilnego Rozwoju Sp. z o.o., as well as a chairman of the supervisory board of Income Capital Sp. z o.o., and a co-founder of Movie Games S.A., which he successfully introduced through subsidiaries in 2018 to the New Connect market. Currently, preparations are underway for the transition to the Warsaw Stock Market.

    Example titles produced by Movie Games:

  • Alaskan Truck Simulator
  • The Beast Inside
  • Lust for Darkness
  • Dywizjon 303
Jarosław Chałas

Jarosław Chałas

vice-chairman of the supervisory board

Jarosław Chałas – founder and managing partner of one of the leading law firms in the country, Chałas i Wspólnicy. He’s an arbitrator at the court of arbitration at PKPP Lewiatan. He also serves as an arbitrator at the court of arbitration at the Krakow Chamber of Commerce and Industry, and as a board member of the Baltic Business Forum. He’s an author of numerous publications and multiple books. Considered to be one of the most opinion-making law experts in Poland. He won many awards and distinctions, including Optimist of the Year 2017, Personality of the Year 2016, Top-5 managing partners of Gazeta Finansowa 2016, and the Manager of the Year 2010.

Rafał Janik

Rafał Janik

Członek Rady Nadzorczej

Rafał Janik – absolwent Uniwersytetu Gdańskiego. W 2019 roku z wyróżnieniem obronił pracę doktorską poświęconą hipotezie rynku efektywnego i rekomendacjom giełdowym. Posiada 10-letnie doświadczenie w zakresie analizy danych, doradztwie biznesowym oraz sporządzaniu wycen przedsiębiorstw. Prowadzi własną firmę zarządzającą ryzykiem inwestycyjnym. Autor książek i artykułów poświęconym rynkom finansowym. Aktywny inwestor z kilkunastoletnim doświadczeniem. Prywatnie miłośnik wspinaczki oraz kolarstwa.
Kuba Trzebiński

Kuba Trzebiński

Członek Rady Nadzorczej

Doświadczony ekspert z branży mediowej z doświadczeniem w sektorze gier komputerowych. Obecnie jako Wiceprezes PlayWay S.A. odpowiada m.in. za obecność globalnych marek w grach należących do tej spółki oraz sprawuje opiekę producencką nad tworzonymi przez PlayWay S.A. grami, nawiązywanie relacji medialnych i biznesowych. Współpracował z wiodącymi redakcjami branżowymi w Polsce w zakresie przygotowywania recenzji, artykułów, wiadomości i analiz na temat rynku gier komputerowych. Pisał m.in dla: Magazynu CD-ACTION, portalu Polygamia.pl, Magazynu FILM, portalu Stopklatka.pl. Absolwent Uniwersytetu Warszawskiego na Wydziale Polonistyki (specjalizacja Marketing, PR, Dziennikarstwo).
PlayWay S.A

PlayWay S.A

Publishing and marketing

Play Way S.A – the largest video game publisher in Poland.

    Wydał takie gry jak:

  • Car Mechanic,
  • Farm Manager,
  • House Flipper,
  • Cooking Simulator,
  • Bum Simulator,
  • i wiele innych.

Play Way handles publishing, marketing, quality assurance, and they also provide support with Kickstarter campaigns. This shareholder promises to provide us with an insurmountable amount of support, which will help us pursue our goals.

    Image Power S.A.
    ul. Popularna 14/3, 02-473 Warsaw

    Business Development - Łukasz Mach

    Chairman of the Board Image Power S.A.

    e-mail : lukasz@imagepower.pl

    Investor Relations - Marcin Zaleński
    Chairman of the Supervisory Board Image Power S.A.

    Production - Piotr Figarski

    Chairman of the Supervisory Board Image Power S.A.

    e-mail : piotrek@imagepower.pl

    Media - Przemysław Strzelczyk
    tel. +48 663 936 116